McCann-Erickson, the largest network of advertising agencies in the world, and IsoDynamic, custom developers of dynamic e-learning courseware, have announced the launch of an e-learning course designed to teach employees McCann's history, culture, and proprietary methods of developing marketing communication.
The course is highly interactive and engaging, featuring games, simulations, animation, and digital video. All content has been custom developed to leverage the online medium, and communicate McCann's proprietary development processes to a worldwide audience. The course was developed over a three year period and features over 6 hours of learning material that is delivered over McCann's Learning Management System to dozens of countries.
McCann-Erickson is headquartered in New York city with over 30,000 employees worldwide. They have won countless industry awards for advertising such as the Mastercard "Priceless" campaign.